ACFWS

Performance Improvement Programme:

This two-day (12 hour) long programme provides delegates with the knowledge to improve profit performance through customer service. Delegates learn about customer service, upselling and how to get the best from the customer to improve the bottom line. The cost of £200 per delegate (£400 for non-members) is subsidised by the Academy of Food & Wine and is aimed at supervisors and managers, with a view to them imparting this knowledge to the rest of their team.

Licence to WorkTM in Food & Beverage Service:

Created with help from employers and financial support from the Savoy Educational Trust, this is a five-day course designed to equip those planning on entering the industry, or who are about to commence their first job, with the necessary skills required.

The course is subsidised by the Academy of Food & Wine and as a result is a cost-effective way to ensure all your F & B staff are competent at a basic level. The Academy can adapt this training so that it is run in conjunction with your own induction training and kitemark the complete package.

The training covers Food and Wine Service; Communication skills; Customer Service; Health & Safety, Basic Food Hygiene and interpersonal skills (appearance, interview skills etc.).

A 60 hour version of the same programme is also available and has been recently piloted with Job Centre Plus to encourage the unemployed to consider a position in the hospitality industry. Each successful candidate is guaranteed an interview for a job from key employers in the Industry who have signed up to the Academy’s “ACE” programme (www.acfws.org) – Academy Centres of training Excellence, thus creating a constant stream of personnel with the appropriate basic certificate of training for quality service.

DO YOU WANT A FUN, ENJOYABLE NEW CAREER?

DO YOU LIKE PEOPLE?

IF SO, THIS COURSE COULD BE FOR YOU

This Licence to WorkTM in Hospitality Service course is your opportunity to start a whole new and exciting career. Whether you’re returning to work after a career break, want a change of direction or merely to learn some new skills, this course could be for you. The course aims to give you all the basic skills required to enable you to begin a career in the hospitality industry. The syllabus has been written with the help of those people who would be employing you and many top hotels and restaurants have pledged to interview those who successfully complete and pass the programme.

The course includes learning about food, and wine service techniques, equipment and skills in a fun and practical way.

There is no minimum educational requirement, we only ask that you are able to understand, speak and write English and want to start a new and exciting career.

What’s it all about?

A 5 day course offering you a first step on the career ladder and a job in the hospitality industry.

Includes:
• A job interview with a top hotel, restaurant, bar or contract caterer
• AFW Certificate & membership
• People 1st UK Skills Passport
• Food hygiene certificate

Contact the AFW Office for further information:
E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Phone: 020 8661 4646

Product Tutorials:

Generally a two-hour long tutorial or tasting focussed on a particular country or region’s grape varieties, brands or local produce. Designed for wine waiters, sommeliers, F & B supervisors and others interested in gaining more product knowledge, these tutorials are a great way to immerse your staff in the topic of the day.

Forthcoming Tastings:

Monday 14th September 2009 - Roussillon Masterclass

VENUE:

Maison de la Région Languedoc-Roussillon

6 Cavendish Square

W1G 0PD London

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3.30 – 5pm : 14 September 2009

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With 290,000 hectares of vines, Sud de France/Languedoc-Roussillon area is the world’s largest single wine-producing region, representing a third of the volume of France’s wine production.

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The region is now making a wide range of world-class wines, thanks to its clement climate, excellent terroir, a policy of replanting grape varieties, and the sustained efforts of a growing number of dedicated, passionate vignerons.

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Join us for this FREE Roussillon Masterclass tasting on 24th September 2009, organised in association with the Academy of Food & Wine.

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You’ll have the opportunity to sample a number of red, white, rosé and fortified wines, including the hidden gem, Collioure blanc 2007 from Abbé Rous and the prestigious Rivesaltes ambré 1982 from Arnauld de Villeneuve. Learn step-by-step how to pair them with a range of foods and how each blend of subtle tastes will appeal to your clients.

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This superb session will be led by Eric Aracil, Export Manager at the Roussillon generic wine body.

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To book or for more information; contact Helen Glen on 020 8661 4646.

Academy Advantage Masterclasses

In conjunction with the UK Guild of Restaurant Service and the UK Guild of Wine Service this series of masterclasses meets the need for short, sharp and effective bite-sized training.

• We provide focussed learning in 90-minute bite-sized sessions at a fraction of the cost usually associated with this sort of training.
• Our courses aim to equip delegates with skills they can put into action immediately.
• We run our courses at times that suit the busy, on-trade professional.
• Our Advantage presenters are passionate about their topics and offer a wealth of knowledge, often gained from years of experience on the ‘front-line’.
• Subjects include a number of topics aimed at helping you increase your average spend in this time of economic uncertainty.

Masterclass topics include:

• Upselling – How to maximise your average spend without upsetting the customer
• Building and Motivating a Team – Make the most of your existing assets
• First Impressions Count – Improve your customer service
• The Seven P’s – The Service Marketing Mix – use it right to boost your sales
• Charm School – Conflict resolution and how to deal with customer issues

The Current series of 90 minute masterclasses aimed at the on-trade, from the Academy of Food & Wine are being held on the following dates.

TBC– 3.30pm – 5pm, Brown’s Courtrooms, St Martin’s Lane, London
Upselling – How to maximise your average spend without upsetting the customer

TBC– 3.30pm – 5pm, Brown’s Courtrooms, St Martin’s Lane, London
Building and Motivating a Team – Make the most of your existing assets

TBC– 3.30pm – 5pm, Brown’s Courtrooms, St Martin’s Lane, London
First Impressions Count – Improve your customer service

TBC– 3.30pm – 5pm, Brown’s Courtrooms, St Martin’s Lane, London
The Seven P’s – The Service Marketing Mix – use it right to boost your sales

TBC– 3.30pm – 5pm, Brown’s Courtrooms, St Martin’s Lane, London
Charm School – Conflict resolution and how to deal with customer issues

Price per delegate: £40 for members; £80 for non-members.

If you or your staff are interested in learning how to sell and serve wine, please contact Helen on 020 8661 4642 for a booking form.

Places for these courses will go fast so don’t hesitate – Book now!