As Seen On TV

In 2011, Michel Roux’s Service! aired on BBC2. This brilliant television series was the result of an idea we had to propel the importance of service and our industry into the spotlight.  What a fantastic finale to several years’ hard work!

The dynamic series followed eight young candidates, all new to front-of-house food and beverage service, as they were mentored by Michel Roux Jr of Le Gavroche, Fred Sirieix of Galvins at Windows, and a number of highly-respected industry experts, who went about the task of working with and transforming these complete novices into front-of-house superstars.

A DVD box set of Michel Roux’s Service! specially created for training, is now available from Filmbank Distributors Ltd, and to maximise its training potential, we have produced a complementary training pack to accompany the programme – find out more on our training page.



Michel Roux Jr is the son of Albert, who, together with his brother Michel set up Le Gavroche, one of the most enduring and successful Michelin-starred restaurants in London. Michel took over from his father in 1991 and his individual style has helped take Le Gavroche into a new era – serving lighter, more modern versions of the classic French haute cuisine that Le Gavroche has always been famous for serving.

Great service matters almost more to Michel Roux Jr than great food. He believes that waiters and sommeliers are the unsung stars of the restaurant world, their brilliance transforming an ordinary meal into an unforgettable experience.

In this  BBC2 series, Michel was on a personal mission to train eight young people, none of whom had previously considered hospitality as a career, to become front-of-house superstars. But this wasn’t just about transforming young people into great waiters, good service involves discipline, care for others and self confidence.

For Michel, learning to serve others means developing essential life skills. Receiving the best training, the eight young people learnt the skills needed to run service in some of Europe’s best restaurants. Michel hoped they would discover that front-of-house service offers a brilliant career.

Ultimately, he selected three to take up life-changing scholarships with placements at leading hotels and restaurants.

The Academy of Food and Wine Service  offered these three scholarships as part of several awards and travel bursaries it makes each year to promising candidates in the hospitality industry.


Be Sociable, Share!

    Michel Roux’s Service: so where is the winner now?

      Back in 2011 the Academy of Food & Wine Service was involved with the making of  a breakthrough programme for the hospitality sector – Michel Roux’s Service. The idea for the programme was first muted by the Academy and Read more…

    Michel Roux’s Service: Episode Eight – The Final

    Episode Eight – the final. Before their final service at Michel’s own restaurant Le Gavroche, he seeks the approval of the man who most respects – his father – Albert Roux – at semi-final day at Wimbledon where guests pay Read more…

    Michel Roux’s Service: Episode Seven

    In Episode Seven the  penultimate challenge for the seven trainees is bespoke celebrity dining where the demands of the client can be exacting, and where budgets know no bounds. To assist with getting his trainees to understand the rigours of Read more…

    Interview: How Gerard Basset was inspired from drinking water and wine as a young man to be world’s No1 sommelier

    When the BBC had to train eight young front-of-house staff to serve wine in top restaurants like Le Gavroche for its new series Michel Roux’s Service,  it knew who to ask for help: world No1 sommelier Gerard Basset Some of Read more…

    Michel Roux’s Service: Episode Six

    In Episode Six the trainees confront the holy grail – Paris and a two starred Michelin restaurant Lassere where tradition and formality can be overwhelming. Before arriving in Paris, top UK sommelier Ronan Sayburn takes the trainees to Pommery champagne Read more…

    Michel Roux’s Service: Episode Five

    Episode five sees the trainees return to London to step into the world of fine dining. But first they must learn the theatre of service – carving, serving, even cooking at the table. The recruits train at The Ritz with Read more…

    Video blog: David Morgan-Hewitt on what makes great service

    Video blog: The Goring’s David Morgan-Hewitt on what makes great service

    Michel Roux’s Service: Episode Four

    In Episode Four the trainees are immersed in the world of the five star country house hotel at Bovey Castle, Devon, under the watchful eye of general manager Jeremy Rata (pictured below), the Academy of Food and Wine Service’s former Read more…

    Interview: UK Restaurant Manager of the Year David Hennigan on making guests feel special

    David Hennigan, the 2010 UK restaurant manager of the year, sums up excellent hospitality as ‘creating memories’ for diners. When a honeymooning Australian couple visited David Hennigan’s The Crown at Whitebrook as part of their tour of the best restaurants Read more…

    Video blog: Peter Avis, 2009 Restaurant Manager of the Year on making a customer feel special

    Video blog: Peter Avis on making your customers feel special

    Michel Roux’s Service: Episode Three

    In Episode Three the focus for the seven remaining trainees turns to special occasions and learning how to make the customer feel special. The trainees get to make one couple’s day very special, performing service on their wedding day with Read more…

    Michel Roux’s Service: Episode Two

    In Episode Two of Michel Roux’s Service the eight trainees move to Birmingham to see the running one of the city’s finest curry houses, Itihass, where owner Raj Rana treats customers like family. But before moving to Birmingham Michel takes Read more…