Knowledge, skill and motivation are crucial for businesses to succeed and for individuals to develop in their career. We are renowned for our expertise, bespoke training packages, and accredited training courses that give a cost-effective way to ensure highly-effective front-of-house service competency from basic through to more advanced level.
We design all of our training products in collaboration with sector experts and offer a credible, effective and flexible way to up-skill and become more commercial in all areas of food and beverage service. Available to run in-house, externally, or in some cases online, we create inspiring, relevant and measurable training solutions for the time and resource-pressured individual, manager and business owner.
Our courses all work in isolation or can be mapped against existing training programmes and kite-marked.
Contact Daniel@afws.co.uk or on 01276 417896 to discuss your specific training needs. And don’t forget our members can enjoy generous discounts on our training courses and tools.
The Licence to Work® Series
Equipping your team early on with basic skills improves their confidence and therefore service to the consumer. This reduces staff turnover, attracts new customers, boosts repeat business, and ultimately increase sales and profit.
Our series of Licence to Work® courses focus on entry level craft skills training. It’s an employer-led standard, a voluntary licence that all staff engaged in the service of food and beverages should hold.
The Licence to Work® Series consist of:
Workbooks: Designed for learners, including questions and activities throughout
Session Planners: Designed for tutors to orchestrate the training session
Powerpoint Presentations: Designed to follow both the Workbook and Session Planners
Licence to Work® in Wine Service
Duration: One-day course
Emphasis: Entry level craft skills training and up-skilling – improving confidence and competence
Topics: Wine making; tasting techniques; grape varieties and wine regions of the world; food and wine matching; glassware; licensing laws and social responsibility; sales techniques.
Duration: Two-hour tutorials or tastings
Emphasis: Increasing product knowledge to improve customer service
Topics: Country; regional grape variety; brand or local product.
Watch our Service Training Videos on YouTube
Service! Training Packs – a legacy of Michel Roux’s Service!
Duration: Four open and flexible in-house training packs
Emphasis: Essential service-related skills – enhancing the customers dining experience.
Topics: Food Service; Wine Service; Bar Service; Meetings and Events Service.
Our close ties with awarding bodies and hospitality training organisations mean that we can also offer additional training opportunities to those listed here.
On the tastingbook you will find the World’s Largest Winepedia, intelligent Tasting-, Cellar- and Food&Wine Tools and much more. Tastingbook is unbiased, non-commercial, free and easy to use. Perfect for Sommeliers and used by Gerard Basset OBE, MS, MW, MBA.
Our training partners include: