Knowledge, skill and motivation are crucial for businesses to succeed and for individuals to develop in their career. We are renowned for our expertise, bespoke training packages, and accredited training courses that give a cost-effective way to ensure highly-effective front-of-house service competency from basic through to more advanced level.

 We design all of our training products in collaboration with sector experts and offer a credible, effective and flexible way to up-skill and become more commercial in all areas of food and beverage service.  Available to run in-house, externally, or in some cases online, we create inspiring, relevant and measurable training solutions for the time and resource-pressured individual, manager and business owner.

Our courses all work in isolation or can be mapped against existing training programmes and kite-marked.

Contact or on 0208 661 4900 to discuss your specific training needs.  And don’t forget our members can enjoy generous discounts on our training courses and tools.

The Licence to Work® Series

Equipping your team early on with basic skills improves their confidence and therefore service to the consumer.  This reduces staff turnover, attracts new customers, boosts repeat business, and ultimately increase sales and profit.

Our series of Licence to Work® courses focus on entry level craft skills training.  It’s an employer-led standard, a voluntary licence that all staff engaged in the service of food and beverages should hold.

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The Licence to Work® Series consist of:
Workbooks:                               Designed for learners, including questions and activities throughout
Session Planners:                     Designed for tutors to orchestrate the training session
Powerpoint Presentations:     Designed to follow both the Workbook and Session Planners

Licence to Work® in Wine Service

Duration:        One-day course

Emphasis:      Entry level craft skills training and up-skilling – improving confidence and competence

Topics:           Wine making; tasting techniques; grape varieties and wine regions of the world; food and wine matching; glassware; licensing laws and social responsibility; sales techniques.

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Who:               New starters; waiting, bar, banqueting and room service staff required to serve wine; chefs wanting to learn more about wine in the cooking process; anyone wanting to gain additional skills

Qualification: Delegates take a multi-choice examination that is Ofqual registered at NVQ/ SVQ Level 1.  The qualification is examined and awarded by the BIIAB.

Cost:               Members (when AFWS sources external venue): £100 + £20 awarding body exam and certification fee *

Members (when members provide suitable venue):  £75 + £20 awarding body exam and certification fee *

Non members:  £200 + £20 awarding body exam and certification fee*

*Prices are per delegate, excluding VAT, inclusive of the workbook.  Min 15/max 20 delegates.

Workbook:     The Licence to Work® in Wine Service Workbook supports the training course and provides an ongoing reference tool for delegates and their trainers/supervisors.  Priced £15.00, it’s a valuable resource to quickly and cost-effectively up-skill staff.

Buy your copy from our shop now.

Product Tutorials

Duration:        Two-hour tutorials or tastings

Emphasis:      Increasing product knowledge to improve customer service

Topics:           Country; regional grape variety; brand or local product.

Watch our Whisky Masterclass with The Dalmore in Oxford.

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Who:               Wine waiters; sommeliers; food and beverage supervisors; anyone interested in gaining product knowledge.

Cost:   Available on request.

Watch our Service Training Videos on YouTube

Service! Training Packs – a  legacy of Michel Roux’s Service!

Duration:        Four open and flexible in-house training packs

Emphasis:      Essential service-related skills – enhancing the customers dining experience.

Topics:           Food Service; Wine Service; Bar Service; Meetings and Events Service.

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Who:               Enables a senior team member to train the entire food and beverage service team.

Collateral:      Each pack contains:  a user guide for trainer and trainee; PDFs of workbooks; skills training DVD clips; skills card PDFS; learning action planner; training record card.

Cost:               1x pack:  Members: £100 + VAT / Non members:  £200 + VAT

                        Buy all 4 packs for the price of 3!  Purchase your packs from our shop.

Find out more about our Service! Training Packs

Find out more about the  learning outcomes

The full series of Michel Roux’s Service! is now available to the hospitality industry, under licence, and can be ordered direct from Filmbank.

Training Partnerships

Our close ties with awarding bodies and hospitality training organisations mean that we can also offer additional training opportunities to those listed here.


On the tastingbook you will find the World’s Largest Winepedia, intelligent Tasting-, Cellar- and Food&Wine Tools and much more. Tastingbook is unbiased, non-commercial, free and easy to use. Perfect for Sommeliers and used by Gerard Basset OBE, MS, MW, MBA.


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Our training partners include:

BII__AB_logo_rgb   Court of Master Sommeliers Print

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