Tag Archives: jeremy rata

Video blog: Bovey Castle’s Jeremy Rata

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Guest blog: Bovey Castle’s Jeremy Rata on why service should not mean servility

Former chairman of the Academy of Food and Wine Service Jeremy Rata laments the low reputation of front-of-house service in British culture MANAGING DIRECTOR of the luxury Bovey Castle hotel Jeremy Rata does not come across as somebody who could ever be described as servile. And yet the former head of the Academy of Food […]

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Michel Roux’s Service: Episode Four

In Episode Four the trainees are immersed in the world of the five star country house hotel at Bovey Castle, Devon, under the watchful eye of general manager Jeremy Rata (pictured below), the Academy of Food and Wine Service’s former chairman. The trainees have to provide service that  causes many of them to question whether […]

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